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Investing in Retail Stocks...
It’s about that time to start thinking about what to invest in for the Christmas season.
Take a cue from last year: the big toys were Mattel Inc.’s (MAT:NYSE) Fisher-Price division’s laughing TMX Elmo and Hasbro Inc.’s (HAS:NYSE) modern day “Monopoly Here and Now” game. Both companies proved to be good investments around this time last year: MAT gained 57% and HAS gained 46% from October 2006 to April 2007.
I’m betting on Hasbro this year. It has a few new toys coming out including a new wireless Nerf target game as well as Transformers toys, still banking on the summer blockbuster movie.
HAS also makes what I think are killer toys this year: the Fur Real Friends line. These are different kinds of animals that look realistic and actually come to life.
Investing in Retail Stocks
Technically, HAS is coming back from a price dip and has gained long-term support yet again. And, for you fundamentalists out there, don’t despair: HAS is extremely healthy, with quarterly revenue growth of 31%, a profit margin of 7%, and return on equity of 16.35%.
Hasbro Inc. (HAS:NYSE) looks like it’s going to have another one of those solid year-end rallies. Since it just gained above its long-term support, a buy at its current price around $30 per share could give you at least a 33% gain into the second quarter of 2008 after it releases Christmas sales numbers.
Ann Sosnowski
Editor, Diligent Investor
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