How to stay one step ahead of the competition
By Andrew Mickey
By now, you probably know what GPS is. It’s a 24-satellite system that will determine your location anywhere in the world. However, Europe is trying to develop its own system so it’s not completely reliant on the U.S. created and controlled global positioning system. The Europeans are calling there’s the Galileo Positioning System.
What’s unfortunate for the Europeans is that, currently, the launch of this system is already four years behind schedule. Furthermore, the public and private funded venture is short an extra $3.2 billion.
Thales is the French electronics company that’s building the Galileo System. Yesterday, in typical French fashion, it complained that without cooperation (in other words, more state funds) to finance the project all of Europe would starkly fall behind countries like the U.S., Russia, India and China in terms of its military capabilities -- Not to mention its many civilian uses Galileo, including security, controlling air and road traffic, as well as guiding trains that operate without conductors. This is great news for investors still looking to get in early on the GPS boom.
You see, GPS is alive and well, and we’re seeing a lot of competitors really start moving into the market. GPS technology is now making its way into all kinds of small electronics such as PDAs, cellphones, laptop computers, music and video players. That’s the giant market opportunity we’ve been waiting for.
You’ve probably noticed, at least, the popularity of GPS devices in cars. There have been 8 million GPS units installed in cars. That's going to grow to 18 million by 2010, creating a $12 billion market. And that’s not including the expected growth in sales of cellphones.
This company’s methodology is on a track for success, much like Broadcom’s. It stands to win market domination by recently acquiring a company that owns technology compatible with the Galileo system as well.
Sales of this company have gone from $15 million just six years ago to $247 million today. That’s because it is one of the few providers of the electronics that make GPS work. And it currently holds 193 patents worldwide.
But here’s the kicker: Just a couple of weeks ago, my favorite GPS play went ahead and bought its way into the Galileo project. You see, if Thales does get the money it wants and gets Galileo off the ground, any company without the expertise will get left in the dust.
That’s why I’m even more excited about my top GPS play. You see, this company’s advanced GPS technology is leading the market. In fact, its line of GPS hardware is being used by virtually every major cellphone manufacturers, such as Motorola, Nokia, Ericsson, Research in Motion and Nextel.
And now it has a leadership position in the future Galileo market too. All signs are coming up green for this stock. How can you go wrong? You’ve got the market leader that is aggressively taking the necessary steps to stay the leader, a surging market for GPS equipment, and perfect positioning to battle any emerging competition.
It’s still not too late to get in on this perfectly positioned GPS play, which you can learn all about here.
That’s all for now,
Andrew Mickey
Editor-in-chief, BreakAway Investor
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