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An Update on Sonic Solutions - WaveStrength Market Trends for January 9, 2007


This will reduce production time and production costs for DVD manufacturing...

by Ann Sosnowski

“What happened with Sonic Solutions today? Currently, down $0.50 from its open. The news was good but the stock went down.” - R.B.

First of all, our official entry on SNIC is $17.32. Currently, the stock trades for $16.61.

The company announced today that it launched Scenarist Publisher, an automated DVD software.

This will reduce production time and production costs for DVD manufacturing… and its future version will begin cataloging content for on-demand electronic distribution.

According to Richard Doherty, research director for The Envisioneering Group, in all of his technical jargon:

“Sonic's Scenarist Publisher simplifies and streamlines the sort of DVD authoring that studios demand as they move from preparing content for proven DVD platters to preparing content for high definition and electronic sell-through. By authoring just once for distribution for multiple consumer audience platforms, both studios -- and content owners -- will be able to ensure high-quality interactive experiences while reducing their production costs. That means more titles and more engaging repeat experiences for consumers.”

Companies are already starting to upgrade their systems to support SNIC's Qflix software for DVD burning that I wrote about last week.

And, to add to the good news, LaCie has chosen SNIC as the software provider of its new Blu-ray Disc burning solution.

In fact, SNIC is in Las Vegas this week for the Consumer Electronics Show (which I'm kicking myself for not attending). More about that later.

Anyway, yes R.B., it's true: SNIC has had nothing but good news, and the stock is down two days in a row.

What's most interesting about the company's daily chart is rising Money Flow miscorrelated with falling RSI and low Volume.

However, a quick glance at the company's weekly chart shows a rising trend, with rising Money Flow and Relative Strength.

I believe that tech stocks are a bit discombobulated this week due to the Consumer Electronics Show. We should anticipate a continued rise in SNIC next week.

Continue to hold your SNIC shares.

Now back to the Consumer Electronics Show…

I knew it was coming, and I should have bought the ticket. Now I'm cursing at my computer screen far away from Las Vegas.

That's right: Steve Jobs has done it again folks. Apple Computer Inc. (AAPL:NASDAQ) has unveiled the iPhone.

The 4-gigabyte phone will retail for about $499 and the 8-gigabyte for $599. It will available in the United States in June.

And best of all: the iPhone will run exclusively on Cingular Wireless as part of a multi-year agreement.

And you better believe investors are happy. AAPL has rallied $4.89 per share, a gain of 5.62%, making AAPL trade back above $91 per share.